Yokai Village Brand Identity
Museum Branding Project for CPP VCD Class

Process: 
The assignment prompt is a MOCA summer concert in order to bring a younger audience to the museum. 
I used bright colors and eye-popping font to attract the eyes. The character is designed to also be eye-catching using bright colors that contrast as well as the inclusion of a popular trait or two (e.g the dyed-bright hair and punkish style).
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